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In probably the most anticipated keynotes at Sequence Mania Pageant, JB Perrette, president/CEO of world streaming and video games at Warner Bros. Discovery, dropped the launch date for Max throughout the primary 20 European international locations on Could 21.
The standalone streaming service, which is able to deliver collectively content material from HBO Max, Discovery and Eurosport, will start its European roll-out within the Nordics, Iberia and Central and Japanese Europe. Perrette didn’t give a particular launch date for France, Poland, the Netherlands and Belgium however mentioned it’s going to “comply with carefully” and can occur previous to the Olympic Video games which kick off on July 26.
Max may also supply a fundamental plan with adverts which is able to together with promoting and will likely be at a cheaper price, in addition to a premium plan which is able to permit customers to stream content material in full HD or 4K on as much as 4 gadgets concurrently, and as much as 100 downloads of content material. Pricing will unveiled at a later stage and can range from nation to nation. The essential plan with adverts will first be obtainable in 9 international locations, together with Norway, Sweden, Denmark, Finland, Netherlands, Romania, Poland, France and Belgium.
Whereas the intensive protection of the Olympic Video games will likely be obtainable by way of Eurosport in all subscription plans throughout 25 markets, Max may also suggest a Sports activities Add-On which is able to showcase main worldwide and European sports activities, together with tennis tournaments such because the Australian Open, Roland-Garros, The Championships, Wimbledon and the US Open; biking with the Giro d’Italia, La Vuelta a España, and the Tour de France, along with the Tour de France Femmes, 24 Hours of Le Mans, and each main winter sports activities World Championship and World Cup occasions.
The European launches of Max may also coincide with the premiere of season 2 of the HBO Unique “Home of the Dragon” on June 17.
The plans unveiled at Sequence Mania will see Max grow to be obtainable in 25 international locations in Europe and 65 international locations and territories worldwide, following its launch within the U.S. in Could 2023, in addition to in Latin America and the Caribbean earlier this yr.
“Max is the streaming residence of Warner Bros. Discovery and builds on our lengthy heritage in Europe, bringing collectively an unimaginable breadth and depth of culture-defining leisure from our providers and networks, multi function place,” mentioned JB Perrette, CEO and president of world streaming and video games at Warner Bros. Discovery.
“The unrivalled content material we’ve bought on Max from “Home of the Dragon” to Olympic Video games Paris 2024 and past means no matter your temper or the event, Max has one thing nice for everybody, each time,” Perrette continued.
Flagship stay linear networks may also be obtainable on Max in some international locations in choose plans together with CNN Worldwide in France and Poland, TVN in Poland, TV Norge in Norway, Kanal 5 in Sweden and Eurosport in all international locations.