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In a brand new commercial for his re-election marketing campaign, President Biden tries to take one in every of his biggest perceived liabilities as a candidate, his age, and switch it into a bonus.
“Look, I’m not a younger man. That’s no secret,” says a smiling Mr. Biden, speaking on to the digital camera. “However right here’s the deal: I perceive the best way to get issues accomplished for the American individuals.”
The president, 81, goes on to record the accomplishments of his first time period, together with his dealing with of the coronavirus pandemic, capping insulin costs for older customers and passing infrastructure laws — whereas contrasting his document with that of former President Donald J. Trump, the doubtless Republican nominee, whom he accuses of taking away “the liberty of ladies to decide on” in reproductive issues.
With a fiery State of the Union address below his belt, Mr. Biden is coming into full marketing campaign mode. The new ad is the primary in a $30 million blitz that can goal key battleground states over the following six weeks. Mr. Biden, Vice President Kamala Harris and their spouses are crisscrossing the nation to host political occasions. And on Saturday, three Democratic teams representing individuals of colour — the AAPI Victory Fund, the Collective PAC and the Latino Victory Fund — are endorsing Mr. Biden and pledging to spend one other $30 million to show their voters out.
Mr. Biden usually jokes about his age in small settings. However Individuals usually tend to be aware of his angry remarks over a latest particular counsel’s report, which referred to him as a “well-meaning, aged man with a poor reminiscence.”
The brand new advert, titled “For You,” represents a shift in tone. Its joking familiarity might enchantment to youthful voters, whose assist Mr. Biden needs to shore up, and it’ll play on channels fashionable with a youthful demographic, together with ESPN, Grownup Swim and Comedy Central.
The spot even contains an outtake. After the usual announcement that Mr. Biden has authorized the message, a voice off-camera asks him to do another take.
“Look, I’m very younger, energetic and good-looking. What the hell am I doing this for?” Mr. Biden replies, flashing a mischievous grin earlier than the display goes black.
