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In its first commercial after the State of the Union address, the Biden marketing campaign launched a brand new advert that bookends a listing of the administration’s accomplishments with the president making light-hearted references to his age.
“Look, I’m not a younger man. That’s no secret,” Biden, 81, says in the ad. “However right here’s the deal. I perceive the way to get issues completed for the American individuals. I led the nation by way of the Covid disaster. At this time, we now have the strongest financial system on the earth.”
The 60-second spot that went up Saturday is the primary in a six-week, $30 million advert purchase introduced by the marketing campaign this week. It is going to air on native broadcasts and cable tv in vital swing states: Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin, focusing on younger voters and voters of coloration in cities like Atlanta, Detroit, Las Vegas, Madison, Philadelphia, Phoenix and Raleigh.
The advert offers a glimpse of how the marketing campaign goals to sort out the dialog round Biden’s age, which polling signifies is a legal responsibility in his re-election bid. An NBC News poll launched final month discovered that 62% of voters had “main considerations” concerning the president’s age. Former President Donald Trump is 77.
“Y’all need to discuss age? Let’s discuss age,” mentioned marketing campaign communications director Michael Tyler mentioned in an announcement Saturday.
“At 77, Joe Biden beat Donald Trump. At 78, he led us by way of the COVID disaster, put us on a path to creating practically 15 million new jobs for the reason that day he took workplace, and handed the Bipartisan Infrastructure Regulation to restore our roads and bridges and develop entry to broadband web to each neighborhood,” Tyler mentioned. “At 79, he obtained us essentially the most vital gun security laws in a era and have become the primary president to beat Huge Pharma and cap the price of insulin at $35 for seniors.”
The ultimate few seconds of the brand new advert options an outtake, when somebody off digicam asks the president for “another take.”
“Look, I am very younger, energetic and good-looking, what the hell am I doing this for?” Biden jokes.
The advert additionally goals to attract a distinction between Biden and Trump by highlighting the 2022 infrastructure regulation, strikes to decrease prescription drug costs and the president’s dedication to “make Roe v. Wade the regulation of the land once more.”
“Donald Trump believes the job of the president is to care for Donald Trump,” Biden says within the advert. “I imagine the job of the president is to combat for you, the American individuals, and that’s what I’m doing.”
