Paramount Global ‘Leaning In’ to TV Content Cuts, Lower Budget Films

Paramount Global ‘Leaning In’ to TV Content Cuts, Lower Budget Films

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The inevitable M&A query got here towards the top of Paramount Global‘s hourlong convention name with Wall Avenue analysts on Wednesday — a session that undoubtedly would have been extra contentious for Paramount leaders in the event that they hadn’t began out by serving up sacrifices for the larger good of free money circulate and revenue.

Paramount International CEO Bob Bakish waved off the inquiry from Financial institution of America Merrill Lynch media analyst Jessica Reif Ehrlich in regards to the tidal wave of media hypothesis about suitors coming (and going) for the corporate with a breezy “We’re at all times on the lookout for methods to create shareholder worth.” But it surely was clear from the sooner commentary and enterprise updates from Bakish and chief monetary officer Naveen Chopra that they’re charting a course for this 12 months and subsequent to take streamer Paramount+ to the promised land of profitability and retains the corporate entact as a standalone entity.

Certainly, Bakish nodded in his ready remarks to the limitless chatter on the Avenue and in media about Paramount’s long-term destiny. “No matter present market sentiment, we’re satisfied that the worth of our property right now, mixed with the execution of our technique as we transfer ahead represents a major worth creation alternative, and we’re devoted to unlocking that worth,” Bakish mentioned.

The unlocking course of will embrace a $1 billion write-down to be taken within the present quarter. Bakish and Chopra promised Wall Streeters that the corporate will spend much less to make and market motion pictures and TV exhibits and they’re going to get extra bang for these bucks with extra aggressive windowing of streaming content material throughout linear property and vice versa. Strikes pressured by necessity through the programming drought of final 12 months’s strike months — “Yellowstone” reruns airing on CBS, for one — are serving to to information its future. Many of the write-down ($700 million to $900 million) will stem from current TV exhibits and films that can be yanked from Paramount’s varied digital and linear platforms and improvement initiatives that can be scrapped.

After recording a $1.6 billion loss on streaming operations in 2023, Paramount+ will attain profitability within the U.S. in 2025, Bakish vowed. Paramount International will ship free money circulate and progress within the second half of ths 12 months, Chopra added.

Bakish emphasised that the corporate may also considerably in the reduction of its efforts to supply local-language content material in abroad markets. As a substitute the corporate will deal with producing scorching prospects at residence which have world resonance.

“Internationally, it’s turn out to be unquestionably clear that Hollywood hits are the largest draw for our audiences and companions all over the world,” Bakish mentioned. “Which implies there’s a transparent alternative to lean into our CBS slate, Paramount+ originals and Paramount movies whereas slowing spend on native content material and related advertising and marketing.”

RELATED CONTENT: Paramount Global Q4 Sees Sharp Downturn in Film and 15% Decline in Ad Sales

Chopra mentioned the choice was influenced by evaluation of what most non-U.S. subscribers watch on the streamer. “We’ve discovered the Paramount+ subscribers outdoors the US spend almost 90% of their time with our world Hollywood hits — which means we are able to hold them engaged whereas right-sizing our funding in content material that doesn’t journey all over the world,” he mentioned.

Nonetheless, within the hunt for what the executives known as “efficiencies,” Paramount will look to supply extra TV applications and movies abroad, the place the price of the whole lot from hiring extras to an espresso at Starbucks is decrease than in Los Angeles or New York.

“You will notice us leaning even additional into offshore manufacturing for our world franchises, together with the upcoming London installment of ‘Billions,’ the brand new ‘Ray Donovan’ origin story in addition to new sequence like ‘The Division’ from George Clooney,” Bakish mentioned of three sequence on deck for Paramount+ with Showtime.

On the movie aspect, Bakish pointed to Paramount Photos’ success to date this 12 months with modestly budgeted theatrical movies “Imply Ladies” and “Bob Marley: One Love,” the biopic that has lead the U.S. field workplace for the previous two weekends. “We’re bettering ROI by decreasing the common price per title,” Bakish mentioned, noting the movie studio’s refined deal with “balancing high-budget tentpoles with extra modest price titles.”

Paramount International spent about $16.5 billion on content material in 2023, a quantity that was decrease than 2022’s content material invoice due to the Writers Guild of America and SAG-AFTRA strikes, Chopra mentioned. He expects that 2024 spending can be larger however not by an excessive amount of. “We ponder spending actually solely about 50% of what we’ll name the strike financial savings. That’s a vital ingredient in our capacity to drive wholesome progress in free money circulate,” Chopra mentioned.

Different matters addressed on the decision:

The Disney/Warner Bros. Discovery/Fox streaming sports activities enterprise introduced earlier this month has been a de rigueur query for CEOs through the This fall earnings reporting cycle. Bakish just isn’t impressed with the providing that’s rumored to be priced at $40 to $50 a month. “For a real sports activities fan, this bundle solely has a subset of sports activities,” he mentioned. “It’s lacking half the NFL, quite a lot of school [events] and has nearly no soccer or golf. So it’s exhausting to consider that’s ideally suited, particularly on the worth factors which were speculated.”

Talking of recreation idea, sports activities is a vital subscriber funnel for Paramount+, which presents CBS’ AFC NFL bundle in addition to acquired rights to soccer and golf tournaments. Potential subscribers are available in for a recreation or two however keep for the leisure. “For those that are available in [to Paramount+] for sports activities, 90% of their engagement is with non-sports” content material, Bakish mentioned.

CBS has been a brilliant spot for the corporate. The community obtained its strike-delayed season off to a robust begin with freshman drama “Tracker,” thanks partially to a giant circulation enhance from massive crowds turning out for the Golden Globe Awards, Grammy Awards and the record-setting Tremendous Bowl telecast. However the Eye can also be changing into extra budget-conscious with regards to content material spending. “We now have an more and more environment friendly and focused improvement course of,” Bakish mentioned. “We prioritize decrease price codecs, like unscripted and people shot overseas whereas sustaining our energy and franchises.” He cited the success of final 12 months of “NCIS: Sydney,” the newest interation of the drama franchise that was shot Down Beneath “at a way more environment friendly worth level.”

In 2023, Paramount+ nabbed a complete of 4.1 million new subscribers. Expectations for 2024 are decrease partially as a result of Paramount+ can be indifferent from bundled packages in some abroad markets “the place the economics simply weren’t that compelling,” Chopra mentioned. “We do nonetheless count on very wholesome Paramount+ income progress and naturally, income is the extra essential metric than subs.”

(Pictured: “Bob Marley: One Love”)

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