Anne Hathaway, Pedro Pascal On Top

Colman Domingo, Anne Hathaway, Meryl Streep and Jeremy Allen White on the Feb. 24 Display screen Actors Guild Awards at Shrine Auditorium

Frazer Harrison/Getty Photos; Amy Sussman/WireImage; Axelle/Bauer-Griffin/FilmMagic; Frazer Harrison/Getty Photos

For anybody questioning concerning the affect of airing the thirtieth annual Display screen Actors Guild solely on Netflix, solely a cursory look is required on the The Hollywood Reporter/Launchmetrics Crimson Carpet Energy Rankings ensuing from the occasion. Earned publicity on the SAG Award for a lot of luxurious manufacturers — and the celebs who wore them — noticed a significant drop from previous 2024 awards shows.

Netflix has not launched particular viewership knowledge for the SAG Awards, however the present isn’t included within the streaming large’s Global Top 10 TV list for the week of Feb. 19 to Feb. 25; with The Vacationer: Season 1 on the No. 10 place (garnering solely 2.1 million views), it’s a certain wager viewership of the SAG Awards doesn’t method that determine. In contrast, the 66th annual Grammy Awards attracted an average of 17.09 million viewers in the course of the Feb. 4 broadcast (on each CBS and Paramount+) and represented a double-digit improve over the earlier 12 months.

Trend, jewellery and watch manufacturers longing for viral red-carpet moments finally could also be grateful that E! hosted its Reside From E!: SAG Awards pre-show, although it’s undetermined how giant a task that two-hour occasion might have performed in boosting earned-exposure numbers. What will be surmised by the Crimson Carpet Energy Rankings outcomes appears to be rooted in two concepts: that high-profile winners all through the awards season proceed to garner curiosity; and the facility of advance promotion can’t be discounted. The latter is definitely true of a high-wattage trio of presenters, who performed an integral position within the top-three trend manufacturers on the SAG Awards — however extra on them in a second.

This roundup of SAG Awards outcomes is the most recent installment as Launchmetrics and THR partner to exclusively throughout the 2024 awards season produce the Red Carpet Power Rankings, which analyzes the manufacturers worn by stars on the six main televised awards exhibits. Launchmetrics employs its proprietary Media Affect Worth (MIV) algorithm to research and rank the manufacturers and stars seen on crimson carpets, spanning 5 classes: trend, watches and jewellery, and equipment, in addition to the highest 5 girls and the highest 5 males at every occasion. The Launchmetrics MIV algorithm assigns a financial worth to each submit, social media interplay and editorial story to find out a model’s affect and has been acknowledged industrywide as the answer to trendy model measurement.

Who fared greatest on the SAG Awards, garnering thousands and thousands in earned publicity for the manufacturers they wore? Try the highest stars beneath.

Trend: Lily Gladstone Locations Armani Among the many High 5

Lily Gladstone’s greatest actress nod for Killers of the Flower Moon was roundly agreed to be among the many night time’s most thrilling wins, coated broadly in post-event tales and enthusiastically mentioned on social media as she accepted her trophy: “Wow. Sobbing on a Saturday night time watching the unimaginable Lily Gladstone win the SAG Award for Finest Actress in a Movement Image,” a fan posted on X.

Gladstone has been carrying quite a lot of high-end labels all through the 2024 awards season; for the SAG Awards, her selection was a customized Giorgio Armani Privé crimson silk robe embellished with crimson fringe, whereas blue fringe was featured alongside the hemline, and the diamond halter neckline was accented with Swarovski crystals. Carey Mulligan, Elizabeth Debicki and Jessica Chastain additionally wore Giorgio Armani Privé on the occasion, and whereas Debicki likewise was a winner for The Crown, anybody would shortly agree it was Gladstone’s night time. And that translated to an awesome night for Armani as effectively, coming in at No. 4 with a media-impact worth of $3.1 million.

However for the top-three trend manufacturers on the SAG Awards, look no additional than presenters Anne Hathaway, Meryl Streep and Emily Blunt, who met onstage in a comedic homage to their roles in 2006’s The Satan Wears Prada, a reunion broadly coated when it was introduced days earlier than the ceremony. With Hathaway in Versace, Streep in Prada and Blunt in Louis Vuitton, the trio’s look simply was among the many night time’s most anticipated segments — although Selena Gomez and Brie Larson, each additionally carrying Atelier Versace, likewise performed a task in that label capturing the highest spot. Finally, Versace earned a media-impact worth of $6.7 million, whereas Prada’s MIV totaled $6.4 million, and at No. 3, an MIV of $4.8 million for Louis Vuitton.

Lastly, Margot Robbie continued her season of Barbie-themed trend on the SAG Awards, carrying a black minidress with a Barbie-pink sash that began at her shoulder and cascaded to the ground, created by Daniel Roseberry for Schiaparelli. The consequence: a stable fifth-place end for the Paris-based home — particularly because the model was worn by a single star versus a number of — with an MIV of $2.8 million.

High 5 Girls on the SAG Awards: The Satan Wears Prada Issue

Hathaway leaned into an iconic moment — and coloration — from The Satan Wears Prada together with her customized Versace robe for the SAG Awards, taking pleasure in speaking up cerulean blue in the course of the pre-show on the carpet. The colour title shortly ignited a social-media frenzy, whereas pre- and post-show protection likewise coated what turned out to be among the many night time’s most high-profile type moments. Nobody ought to be stunned that Hathaway took the highest spot amongst girls, incomes a media-impact worth of $3.5 million.

For extra proof of the facility that accompanies the reunion of three extremely fashionable actresses, look no additional than Streep’s second-place end amongst top-five girls, incomes an MIV of $3.4 million for carrying — what else? — Prada, a burgundy georgette robe accented with crystals embroidered in a fireworks motif. And whereas it’s not mirrored on the top-five chart, Blunt and her customized look by Louis Vuitton simply missed the reduce with a sixth-place end.

Rounding out the highest 5: Gomez and her white Versace robe scored $2.7 million in MIV, Robbie’s Barbie homage netted an earned publicity of $2.1 million, and Emma Stone got here in at No. 5 with a media-impact worth of $1.7 million for her customized Louis Vuitton slip robe in silver metallic lace. That latter stat was a squeaker, nevertheless, with lower than $3,000 separating Stone and Blunt’s MIV numbers.

High 5 Males on the SAG Awards: Coleman Domingo Scores Massive (Once more)

Trend followers had been divided by Pedro Pascal‘s Prada look, seen most prominently when The Final of Us star gained the SAG Award for greatest actor in a drama collection. Some on-line pronounced his mixture of unbuttoned white shirt and black pants “boring,” whereas others thought it exuded a Pleasure & Prejudice/Mr. Darcy vibe. Pascal’s stylist additionally famous on X that nobody ought to take the look without any consideration: “This seemingly easy look was months within the making,” she tweeted. All that chatter catapulted Pascal and his Prada ensemble into the highest spot, with an MIV of $1.4 million.

Colman Domingo, in the meantime, continued his awards-season type streak, incomes a media-impact worth of $691,000 for his fantastically tailor-made go well with in blush pink, a customized design by Off-White. Jeremy Allen White and Cillian Murphy likewise made repeat appearances within the Energy Rankings — with $628,000 and $575,000 in media-impact worth, respectively — which additionally amped up the shock issue of seeing a first-time entry: Crimson, White & Royal Blue star Taylor Zakhar Perez, who admitted in the course of the pre-show that he was an awards-show beginner. However social media clearly observed Perez, who appeared terrific in a navy double-breasted tuxedo by Louis Vuitton, leading to an MIV of $618,000 and the No. 4 spot.

Equipment: Betsey Johnson and Sophia Webster Enter the Rankings

Make room, Christian Louboutin and Jimmy Choo: Betsey Johnson and Sophia Webster have arrived to steal some equipment thunder. Johnson’s No. 2 place on the record, with an MIV of $577,000, additionally proves a direct correlation between fashionable stars and the manufacturers they put on, as Taraji P. Henson wore Johnson’s $139 Dean Black ankle-strap sandals on the SAG Awards, prompting a slew of protection about her selection of “reasonably priced” footwear — particularly after she name-checked her sneakers to her 21.8 million Instagram followers. In the meantime, Quinta Brunson’s pairing of Sophia Webster sneakers together with her Saint Laurent robe and Yvan Tufenkjian jewels was sufficient to propel British designer Webster into the No. 5 place, with $263,000 in earned publicity.

Watches & Jewellery: Bulgari and Tiffany & Co. Rating Massive

It’s not stunning Bulgari and Tiffany & Co. created a one-two punch on the SAG Awards; between the 2 legendary jewelers, they supplied sparkle to 5 sizzling stars: Hathaway and Henson wore Bulgari, whereas Blunt, White and The Gilded Age‘s Louisa Jacobson wore items by Tiffany & Co. The placements resulted in $1.4 million and $994,000 in media-impact worth, respectively.

Messika’s look on the record will be credited to the celebrated type of each Gomez and Tracee Ellis Ross, who paired her jewels with Balmain; between the 2 stars, the Paris-based jeweler scored a media-impact worth of $378,000, a complete that resulted within the No. 5 place. Additionally within the class of double placements garnering each social-media chatter and post-show protection: TAG Heuer, which supplied each Ryan Gosling and Glen Powell with timepieces — Gosling carrying the model’s Carrera Chronograph Gold along with his Gucci pale blue go well with and Powell with the Carrera Day-Date, its black dial pairing properly with the black lapels of his customized Brioni bronze brown silk night jacket. The twin TAG Heuer appearances put the model within the No. 6 spot, with earned publicity totaling $291,000. Lastly, a lot additionally was product of Robbie’s Lorraine Schwartz jewels, which totaled 95 carats of diamonds and vaulted the famed designer into the No. 8 spot with an MIV of $226,000.

Subsequent up for the Crimson Carpet Energy Rankings, the apex of the 2024 awards season: the 96th Academy Awards, to be broadcast stay on ABC on Sunday, March 10. Along with the outcomes from that occasion, the Crimson Carpet Energy Rankings will wrap up with a full-season recap later within the month, tallying the outcomes from the six televised awards exhibits to find out the luxurious manufacturers that reaped the largest advantages in earned publicity all through the season.